Although much has been written about London's trams over the past 50 years, on the trams themselves, the routes and the overall tramway network, there has been relatively little published on what it was actually like to use and work the trams on a daily basis. Michael Baker grew up in London during[...]

By now, many leaders have realised that when it comes to business, nice guys often finish first. Old fashioned images of corporate callousness and greed have been replaced by a gentler, more human conception of great leadership. But how does one define 'kindness' in the context of business? And what[...]

Make Every Business Day a Masterpiece. "This fascinating book is a must-read for every leader or individual that aspires to become one. It eloquently offers tips, examples, and analogies that help the reader focus effort and attention in that noble attempt to become a better leader". (Eric Weber, As[...]

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to iden[...]

An introduction to interval analysis for scientists and engineers interested in scientific computation, especially using INTLAB/MATLAB(R).[...]

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical princip[...]

Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles a[...]

This groundbreaking atlas combines concise but thorough explanatory text with full-color illustrations to guide the reader through every structure of the head and neck. It is an essential learning tool and reference for every dental student and practitioner or anyone who deals this complex anatomic [...]